TRASA MEMBER BENEFIT!
Wild Wednesday Webinars
2023 State of the Industry from ASI
Wednesday, Sept 27, 2023
12:30 to 1:30 p.m.
Nate Kucsma, Sr. Exec. Dir. of Research, ASI and
Sara Lavenduski, Exec. Editor for Digital Content, ASI
The 2023 State of the Industry will provide a comprehensive overview of the promo industry’s most pressing issues along with strategies for success and the latest sales, product, and market trends. Bring your questions for Nate and Sara!
· Issues impacting Promo.
· Recent sales, product, and market trends
· Predictions for Q4 and beyond
About Nate: Nate Kucsma is ASI’s senior executive director of research. Nate earned his MBA in Marketing from Rutgers University in 2007 and has over 25 years of research experience across a variety of industries. Nate joined ASI in 2014 and has partnered with his colleagues on many of the promotional product’s industry’s most influential studies, such as the annual Counselor State of the Industry study, the Global Ad Impressions study, and the European Market Sizing study.
About Sara: Sara Lavenduski is an executive editor for digital content at ASI. She joined the company in 2014 and has since won multiple awards for her coverage of best sales practices and market trends. Sara also leads ASI’s Canada coverage and regularly contributes to reporting for ASI Research’s annual studies.
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